THE CLIENT
visitBlackpool is the tourist promotion agency for Blackpool, the UK’s premier seaside resort. visitblackpool.com
THE PROJECT
visitBlackpool needed a writer to revamp their brochure text and to add wow-factor press release text. They also wanted to improve search engine results by adding keywords and unique content to their website pages.
THE RESULTS
I researched and wrote content for the Blackpool Tourism Brochure for four years.
I also produced a number of other, shorter printed publications including a 48-hour guide to the resort , a conferences guide and a night-time attractions brochure.
“Suzie always takes a brief and interprets it with fresh, exciting copy tailored to the feel of our brand. She is personable with interviewees from all walks of life which makes them feel at ease and results in fabulous magazine-style pieces. A rare mix of creative and hyper-organised; deadlines are always met and often exceeded. A joy to work with!”
Nicola Atanassova – Marketing Manager, visitBlackpool
Content included features on local attractions, eateries and accommodation and interviews with local business owners and celebrities. I worked closely with the marketing manager to ensure messages were relevant and content focused and with the graphic designer for page-length and look.
I also worked for a year as the PR liaison officer, responding to media enquiries, hosting press trips and developing a media strategy. As part of this work I wrote over 50 pages of content for the revamped visitBlackpool website and researched, wrote, edited and distributed press releases and press packs that were used by trade, local and national media.
TAKE A CLOSER LOOK
Click to download sample features: