THE CLIENT
Tom Raffield makes beautiful handcrafted steam bent furniture from his woodland workshop near Helston.
As well as producing a unique collection of beautifully designed off-the-shelf pieces, Tom and his team also work with clients on a variety of projects, from domestic settings to commercial contracts.
THE PROJECT
Looking to grow his business, Tom brought me in to produce his first PR and marketing strategy. His aim was to capitalise on the new website he was having built and to gain more exposure, raise awareness and increase sales.
I set up and managed Tom’s blog, social media accounts and ensured he was getting the most out of his partnerships in terms of marketing. I raised awareness of Tom’s work with relevant journalists and bloggers and reconnected with those he had worked with in the past.
I also wrote the copy for his product brochure and the website, including the SEO and alt text. On the website we looked at telling stories and at using links and calls to action to improve conversions to sales.
“Suzie set up and implemented a marketing strategy based around our new website. The focus was on creating content and developing our social media presence. Throughout the year Suzie’s input was invaluable, helping us to grow and develop our brand, reaching out to various different clients throughout the world. As a small business, having had the opportunity to work with Suzie and for her to help us at this time of growth has been a brilliant experience and has helped shape what our business is today.”
Tom Raffield – owner, Tom Raffield Ltd
Finally I worked with Three White Hats in Falmouth to look at possibilities for Google AdWords advertising and online Re Marketing.
Following this work Tom appeared in numerous UK media, including The Times, The Guardian, Cornwall Living, A1 Lighting, the I Newspaper and Easy Living. He also appeared in international publications including Big Creative in Slovenia, France’s Architecture Bois, Trend Design in Jordan, Wood Planet Asia, Germany’s Schoner Wohnen and Vogue Girl Korea. Blogs including Home Girl London, Studio 45 and Confessions of a Design Geek also flocked to cover Tom’s product launches and publish interviews.
We set up a blog that starred with original content and enhanced the brand ‑ from the team’s favourite brands to watch to great places and people in Cornwall, of course, all the media coverage and places Tom’s work was featured.
We used Google Analytics to refine everything we tested and tried and to see where to focus future effort.
Tom has gone on to employ a full-time marketing manager and has since appeared at the Chelsea Flower Show and is now stocked in John Lewis.
TAKE A CLOSER LOOK
Download the brochure text:
Tom Raffield Brochure text document
Tom Raffield Collection Brochure
View media coverage:
http://www.tomraffield.com/blog-list/in-the-media.php?page=4