THE CLIENT
ShelterBox is an international charity that provides shelter and aid to people who lose their homes following a natural disaster or conflict.
THE PROJECT
I’ve completed a number of copywriting projects for this international charity and now sit on their bank of freelance staff as a copywriter.
I wrote the front end of the organisation’s Annual Report in 2017 and 2018, pulling out key facts and writing and editing text to make the content more engaging and informative. The new-style report was well received by affiliates and supporters in the UK. The report was completed to a shorter timescale than usual, in part due to my involvement, and so was more relevant for readers, who also reported that it was far more engaging.
“We were introduced to Suzie when we were looking to create content for our annual report. She really brought to life the message we were wanting to get across and made it engaging for readers. We ended up with a fantastic report that really showcases our work.”
Mark Phillips | Tax/Financial Accountant
Download the 2017 and 2018 ShelterBox annual reports.
Working with the team on the Disaster Relief Visitor Centre involved advising on the flow of story around the exhibition and creating over 20 panels of short and long form text to guide visitors on their journey. These were rendered on multiple surfaces and spaces from large wall panels to smaller box lids, tags and even doormats. Find out more.
For the Language Guide I did a top-level edit and proofread of what was an almost complete document. The Brand Guide had been written using input from a number of different authors and my job here was to ensure it was understandable, engaging and above all, consistent.
“We’ve worked with Suzie for many years at ShelterBox. Suzie has helped us with everything from brand proposition work to proofreading and copy writing. Thanks for your continued support Suzie.”
Danny Whear | Global Head of Brand and Content
I worked with the fundraising team to research and write a series of Fundraising Ideas Documents to guide potential supporters who requested a fundraising pack. These were tailored to different audiences and involved researching content as well as communicating it.
Using the ShelterBox tone of voice across all these projects ensured consistency of communication.