THE CLIENT
Rising Girl is a charity that’s empowering and inspiring girls globally by providing educational opportunities to break the cycles of poverty and build brighter futures.
THE PROJECT
Rising Girl’s website was complicated and difficult to understand. It had been created internally and was tricky to navigate or to understand who they were and what they did. They weren’t making the most of their fantastic stories or sharing their successes.
I analysed Rising Girl’s existing website then encouraged them to answer key questions from their audiences define their key messages. I then crafted new, engaging copy that tells their story and shares their projects and campaigns effectively. Working alongside the creative team at Ridgeline Studios, we then created a site plan and built a brand new website.
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