THE CLIENT
Newark and Sherwood is the largest district council in Nottinghamshire, serving a population of just over 120,000 people. The district is predominantly rural, hosting some large forests including ancient Sherwood Forest as well as the urban centres of Newark-on-Trent, Southwell and Ollerton.
THE PROJECT
Working remotely over four months, I rewrote over 500 pages of web copy for Newark and Sherwood. Working with the communications department, I attended weekly Zoom meetings to update on progress and feedback any issues.
Plain English was key to this project, turning often dense and difficult existing content on topics such as licensing and planning into short and punchy copy that was easy for users to understand and follow, as well as crafting more engaging copy for areas such as tourism and parks and gardens.
“Suzie was a great help to us as we tackled the redevelopment of our website rewriting the copy on hundreds of pages consistently and efficiently. She regularly communicated with us and highlighted issues so we could update the content and set content guidelines. She also kept her eye on the bigger picture flagging where content would sit better elsewhere to get us the best product.” – Ella Brady, Communications team
Some pages required a full rewrite, some needed to be combined and other needed a light-touch copyedit of existing content to ensure a consistent and accurate tone of voice. .
The copy was created in alignment with the authority’s style and tone of voice guides and tailored to new website templates. It enabled the authority to launch a more modern, accessible and easy to use website to serve their community.
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