THE CLIENT
Little Bird Music brings music into educational settings, inspiring and equipping everyone take part and have fun. They encourage children to spread their wings and explore their musical interest by providing sessions that fit into and around existing school timetables.
THE PROJECT
When Alice wanted to launch a new website for her start-up she needed help with the content layout and messaging of the site as well as completed copywriting for each page of the site.
Following several interviews to gather information, I crafted short copy and longer form explanations tailored to Little Bird’s different audiences, using a consistent tone of voice. I also helped Alice to write an initial approach letter and postcard to headteachers advertising her service and its benefits.
As well as the copy, on this project I helped Alice to see her business from an external perspective and to tailor the information on her website to meet their needs.