THE CLIENT
Laskowski & Co is a highly experienced firm of estate agents focused on providing the very best service to clients. Based in Falmouth, Cornwall, they’ve positioned themselves at the forefront of the market, earning a reputation for professionalism, approachability, tenacity and attention to detail.
THE PROJECT
Initially I worked on a marketing pack for Laskowski through an agency. Impressed with the quality my work, they got in touch with me directly because they needed more content for their website. They wanted to create news stories to engage and inspire their audiences, emphasising their role as an ‘expert advisor’ and encouraging more sellers to sign up with them over other agents.
Content marketing is not a short route to gaining customers, it’s about building a picture of who you are and a bank of information that is useful to your existing and prospective customers. It’s about becoming the trusted expert in your field.
For Laskowski, I created a content calendar of 2-4 blog posts each month around a set of suitable topics. We’re currently trialling and measuring success over a six month period.
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