THE CLIENT
ABC Mousehole Cottages is a sub-brand of Above Beach Cottages, a Cornwall-based self-catering holiday lettings agency. The team have been building their agency over the last 10 years and launched the ABC brand because they had a significant presence in the picturesque fishing village of Mousehole.
THE PROJECT
As part of the launch of a new website showcasing properties in and around Mousehole, ABC wanted to create bespoke descriptions of their different holiday lets.
I researched and wrote descriptions for 15 properties, incorporating a friendly, upbeat tone of voice.
“Top property descriptions for us from Suzie, always creative and inviting — and always produced on time.”
Simon Tolson | Owner
I toured each property, exploring the individual traits and tailoring each description to suit the types of audience catered for by each house. I created a template including headers for the descriptions, making them engaging, web-friendly and easy to read and including keywords in the copy.