ABC Mousehole Cottages is a sub-brand of Above Beach Cottages, a Cornwall-based self-catering holiday lettings agency. The team have been building their agency over the last 10 years and launched the ABC brand because they had a significant presence in the picturesque fishing village of Mousehole. abcmouseholecottages.co.uk
As part of the launch of a new website showcasing properties in and around Mousehole, ABC wanted to create bespoke descriptions of their different holiday lets.
I researched and wrote descriptions for 15 properties, incorporating a friendly, upbeat tone of voice.
I toured each property in order to explore the individual traits and tailor each description to suit the types of audience catered for by each house. I created a template including headers for the descriptions to make them web friendly and easy to read and included keywords in the copy.
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